Our Story
Why I Started Whoa Dough…
I grew up baking in the bakery of my family's restaurant. Like most kids, I loved everything about it. The warm cookies, the smell of chocolate, sneaking bites of cookie dough straight from the bowl. But unlike other kids, I always felt sick afterward. For years, I assumed it was just part of indulging too much until I was finally diagnosed with a gluten allergy as an adult.
Food has always meant more to me than fuel. It's connection. It's celebration. It is how families make memories together. But when food makes you feel excluded or unwell, those moments can disappear fast.
That reality became even more personal when I became a dad. All three of my boys were born with gluten intolerance, just like me. Suddenly, every birthday party, bake sale, and after school treat came with tradeoffs. We could find gluten free options, but they were often dry, boring, or clearly made to be tolerated, not enjoyed. I did not want my kids growing up thinking indulgence was something they had to miss out on.
That frustration sparked the idea for Whoa Dough.
We started by reimagining familiar sweet snacks in a way that felt inclusive and joyful. Our first products were bars, created to deliver that indulgent taste kids love and parents feel good about sharing. But from day one, the vision was bigger than a single product. The goal was to build a platform for gluten free indulgence that puts flavor first, without compromise.
Today, Whoa Dough exists to prove that gluten free can still be fun, craveable, and deeply satisfying. Everything we make is designed to bring people together around treats that feel nostalgic, celebratory, and safe for more families to enjoy. Because no one should have to sit out the best part of the table.
We are here to make indulgence inclusive. To turn dietary restrictions into creative opportunity. And to help families snack happy, together.
Todd ~ #SNACKHAPPY
freedom tastes like
Sprinkles
Did you know that an estimated 32 million Americans suffer from food allergies of which 5.6 million are kids or that 1 in 4 people eat a gluten free diet? Whoa dough brings safe, craveable snacking to the whole hungry fam with cookie dough snack bars that are Certified Gluten-Free, Non-GMO Verified, Plant-Based, Soy-Free, Dairy-Free, Egg-Free and Vegan. Plus, four flavors are top-8 allergen free (two contain nuts), so there really is a little somethin' -somethin - for everyone.
FAQ's
Here are some of the more commonly asked questions here at Whoa Dough. We will do our very best to answer any questions you have.
Still need help? Our team is just a message away! Contact us today!
Are our products certified gluten-free?
Yes! All of our products are certified gluten-free from GFCO.
Are your products vegan?
Our products are 100% plant-based and vegan.
Are your products soy free?
Yes
Are Whoa Dough Products nut free?
Yes, the Ready to Bake is peanut and tree nut free. However, for the Cookie Dough Snack Bars are peanut free and tree nut free, except for our peanut butter chocolate chip and peanut butter flavors.
Are they certified non-GMO?
Yes, we are Non-GMO Project Verified.
Are they certified kosher?
Yes, we are OU Kosher certified.
Is your Palm Oil sustainable?
Our palm oil is RSPO certified and holds the highest standards for protecting the environment and its inhabitants. For more information on our certification status, click HERE.
What protocols do you use to ensure foods are free from the food allergens stated on your labels and pack?
We use Good Manufacturing Practices (GMP), Safe Quality Food (SQF) certifications, and Allergen Control Management Programs.
Is the Ready to Bake safe to eat raw?
Yes, it is 100% safe to eat raw!
Where can I find your list of ingredients?
You can find our list of ingredients on our website by following this link. Click on each flavor to see the list of ingredients.
Are our products manufactured in a Top 9 Allergen Free facility?
Our products are not manufactured in an allergen-free facility, but the machines are cleaned and tested for allergens before every run. Our peanut butter flavors are run on a shared line, but on a different date and are thoroughly cleaned and tested.
What makes Whoa Dough ingredients better for you?
Our ingredients are all Certified Gluten-Free, Non-GMO Project Verified, Plant-Based, Vegan, Egg-Free, Dairy-Free and Soy-Free. Our products are made with Real Ingredients and contain No Artificial Flavors or Dyes. This is how we bring Whoa to Dough! Use this link to see our ingredients.
What makes Whoa Dough unique?
Whoa Dough is the original cookie dough snack bar offering Spoon Licking Cookie Dough Deliciousness as an on-the-go, better-for-you snack bar. In addition, all of Whoa Dough’s products, both our cookie dough snack bars and our ready-to-bake and safe-to-eat raw cookie dough are Certified Gluten-Free, Non-GMO Project Verified, Plant-Based, Vegan, Egg-Free, Dairy-
Free, and Soy-Free. Our products are made with Real Ingredients and
contain No Artificial Flavors or Dyes. This is how we bring Whoa to Dough!
Why doesn’t my store carry Whoa Dough?
We don’t know, but we would love your help in changing that! If your store does not carry Whoa Dough, we recommend doing two things. First, please fill out this form on our website. Second, you can check out that retailer’s website to submit a request form for our products.
Is Whoa Dough available online?
We are available on Amazon, Target, Walmart, Misfits Market, and our website.
Do you sell into Food service?
Yes, we sell to K-12 Schools, Colleges & Universities, and other types of food service vendors. We are currently using Sysco, Vistar, Gordon Food Service, and Sage Dining Services. Email sales@whoadough.com for any questions.
Shipping
At WhoaDough, we strive to make your shopping experience as smooth as possible, including the shipping process. For any questions regarding shipping, feel free to reach out to us at hello@whoadough.com.
How do I track my order?
After your order has been fulfilled you will receive a tracking number to the email address you used when the order was submitted. If you have not received an email confirmation with a tracking number please reach out to us by email at hello@whoadough.com.
Where do you ship?
We ship anywhere in the United States.
Do you offer returns?
We do not offer returns, but we are committed to every customer having a great experience with our products. If you have any issues with your purchase please email us at hello@whoadough.com and we will do our very best to address the situation.
How long does it take to ship?
In most cases, our products ship in 3-5 business days. You can also track your order using the tracking number provided with your confirmation email. If you have not received an email confirmation with a tracking number, please email us at hello@whoadough.com.
